A unique outsole fuses Dr. Martens welted construction with lightweight cushioning materials to deliver multi-directional flex, slip resistance and enhanced comfort.
In a survey conducted of 560 professionals working within the trade industry by On The Tools and Dr. Martens, 92.9% said that comfort was their main priority. Foot Fatigue is typically caused by an imbalance in the footwear or if the boots are too toe-heavy, potentially leading to sore shins, shin splints and other muscle fatigue.
Jon Marchant, Global Category Director at Dr. Martens said: “Workers today demand greater comfort, reliability and durability without sacrificing the necessary levels of protection. In manual trade, workers spend much of their time on their feet and are likely to be lifting heavy materials as part of their job. Wearing the correct and comfortable footwear is especially important in order to prevent serious injury.”
The Britton 7-tie Gibson-cut boot combines durability and flexibility for a dynamic work style that has comfort at its core. Its new engineered Cubeflex sole provides multi-directional flex to move with the foot for enhanced comfort and support on unstable ground, while Dr. Martens resilient welted construction ensures the footwear is tough and built to last. The SoftWair™ sock liner combined with multi-density PU and EVA midsole components achieve superior levels of user comfort featuring increased arch support, improved breathability and supportive heel cup.
“I am really excited about the general future of the industry and what it means for Dr. Martens. Improving standards and regulations will drive consumers towards quality, reputable brands. As a brand we will continue to strive for innovative, product solutions with a focus on comfort,” concluded Jon.
For more information regarding Dr. Martens, please visit: www.drmartens.com