MD Appointment Signals New Phase of Growth for Advanced @advancedlive

Global fire systems leader, Advanced, has announced the appointment of Pete Browitt, as Managing Director.

Pete joins Advanced from Apollo Fire Detectors Ltd, where he held the senior positions of Global Finance Director and EMEA Operations Director, managing a manufacturing and supply chain organisation of almost 400 people in Havant, UK. Working previously within Advanced owner Halma PLC’s fold, Pete also worked as Global Finance Director of Avire, and spent 13 years at 3M in various financial and operational roles.

Pete said: “It’s a real pleasure to lead such an outstanding business. Since joining Advanced I’ve been struck by the enthusiasm, passion and commitment of the staff here who have all been instrumental in the opening of our new headquarters at Balliol Business Park, North Tyneside, which marks the start of an important new phase in the growth of our company. We are in an excellent position to continue to drive Advanced forward and enjoy an outstanding track record of success in the future.”

Pete succeeds Ray Hope, Managing Director of Advanced, as he retires after 19 successful years and a long and distinguished career in the fire industry. Ray will continue to have an advisory role within Halma for the next year, sharing his vast industry experience and knowledge, supporting their ambitious growth and acquisition plans.

Advanced services around 80 countries from bases in the UK, US, India and Dubai and recently relocated from four separate sites in Northumberland to one, 48,000 sq ft base in North Tyneside.
Advanced is a world leader in the development and manufacture of intelligent fire detection systems. The performance, quality and ease of use of its products sees Advanced specified in locations all over the world, from single panel installations to large, multi-site networks in some of the world’s most prestigious sites including the Shard in London, Western Europe’s tallest building. Advanced’s products include complete fire detection systems, extinguishing control panels, fire paging and false alarm management systems.

More details can be found on the website at